Thermal transfer labels: an effective marketing tool!

Thermal transfer labels: an effective marketing tool!

What are thermal transfer labels?

Thermal transfer labels provide clear, high quality, extremely durable images. Printing is achieved by melting resin or wax-based ink and transferring it to the label using the print head. Once melted, the ink is absorbed into the paper which ensures its durability over time. In order to obtain quality labels it is very important that the ribbon used is selected according to the type of material used.

Reflect your brand identity!

Labelling is used for product packaging and is often the deciding factor in the buying process. In marketing, a retailer may use the label to convey product information (some required by legal regulations), to help identify the company’s brand but also to position its product or brand.

Product labelling can come in a variety of sizes, materials and shapes. It plays a key role as a point of display for products on shelves. When the visual impact on the shelf is not as desired, it is important to check how the label design can stand out. What does the company stand for? How can the brand story be conveyed through the labelled products? The more attention that is paid to the label’s execution, the more people will notice that the company is professional, goes the extra mile and does not compromise on quality.

The way labels are used creates the feel or tone of the company’s brand. So even small design changes to the shape or color of the label can help significantly.

Tagged products: shopping on the run

In today’s times, time is precious for the consumer, so they will prefer to buy a properly labelled product rather than a product whose label does not give them the information they need to make a purchasing decision. Proper labelling often provides important information about the product that the customer does not have time or is not willing to look for elsewhere.

How to label correctly?

The labelling process refers to the procedure for assigning and displaying product information, such as brand name, ingredients, nutritional data, warnings and other relevant details, on a product’s packaging. It ensures that consumers have access to essential product information before making a purchasing decision.

For an effective and impactful labelling process there are several factors to consider. These include:

  • Assuming the costs of making and producing labels, if we want a long-term positive effect
  • Concept and design, which are part of each brand’s visual identity
  • Raw material, thermal transfer printing can be used on various types of materials such as paper, a wide range of synthetics including metallic, transparent, fluorescent, pearlescent.

Of course, the information mentioned on the label and the placement of the elements that will compose the label are key factors in its creation. The label is meant to complete the packaging, so they must be in a complementary relationship.

5 advantages of Zinta’s thermal transfer labels:

  • Quality print: Text, images or barcodes printed at high resolution
  • Durability: Labels can be used for a long time
  • Diversity: Almost any type of image can be printed
  • Reliability and low maintenance costs: Compared to matrix, laser or inkjet printers
  • Versatility: Enables printing on an almost unlimited variety of materials

Labels play a vital role in many industries, contributing to product quality, consumer safety and brand identity. These include:

  • Retail
  • Logistics and transport
  • Production
  • Health and pharma
  • HoReCa
  • Public institutions

Each industry comes with specific needs but also with varied and increasingly demanding consumer requirements. That’s why optimized solutions are needed. For a more detailed analysis of your company’s needs, leave us a message on and we will contact you shortly.